Who Is ProDryers?

Powering Cleaner, Smarter Restrooms

At ProDryers, we’ve earned our reputation as a top commercial restroom supplier by doing more than just shipping products. Since 2006, we've been on a mission to help businesses create cleaner, smarter, and more efficient restrooms through a combination of premium products, fast shipping, and real human support.

Recently, we took a step back to reflect on how we present ourselves as a brand. While our products and service have always spoken for themselves, we knew it was time to better communicate the full value we bring to the table. This brand strategy update isn’t about changing who we are—it’s about making it crystal clear to our customers and the industry.

Our commitment lies in enhancing the customer experience by offering unparalleled knowledge and support at every stage of the process. Our team is composed of industry experts who understand the nuances of commercial restrooms, from energy efficiency to hygiene standards. This enables us to offer tailored solutions that meet the specific needs of your facility.

A Mission Grounded in Service and Smarter Solutions

Our refined mission gets to the heart of what drives us every day:

ProDryers: Powering Cleaner, Smarter Restrooms – The trusted hand dryer and restroom supplier with top products, service, and expertise.

We’re not just a product catalog. We’re here to help you improve hygiene, efficiency, and user experience through commercial-grade restroom solutions that actually perform. Whether you're a contractor trying to meet a deadline, a facility manager responsible for hundreds of restrooms, or a business owner looking for a cleaner customer experience—we’re built to support you.

A Trusted Name in Commercial Restroom Supply

Every company has a beginning. Ours started in a basement.

In the early 2000s, Anthony DiCicco was working a full-time career in software and web development. With a background in programming and database architecture, he built enterprise-level web applications for a living. But after nearly 15 years in tech, something was missing. He didn’t want to just build systems for other people—he wanted to build a future for his family. So, while working days in software, he spent nights and weekends experimenting with online business models.

That’s where the spark for ProDryers was born.

In 2003, Anthony began selling hand dryers online as a side project. There were no investors, no warehouse, no staff—just a computer in the basement, a few product pages, and the drive to make it work. Orders were managed manually. Shipping labels were printed one by one. Packaging was done at home while his wife and newborn were asleep. It was long hours, low margins, and a lot of uncertainty—but there was also something else: a growing sense of purpose.

By 2006, Anthony took a leap of faith. He left his corporate job and officially launched ProDryers under his newly formed company, Category Five Technologies, Inc. With the tech background to build his own eCommerce platform and the work ethic to scale the business from scratch, he began laying the foundation for what would become one of the most trusted names in the commercial restroom supply industry.

But success didn’t happen overnight. He relied on his education—particularly his time at Henry Ford and Walsh Colleges, where his first formal business training gave him the confidence and knowledge to take calculated risks and think like a founder. In fact, Anthony credits that education as the bridge between his early vision and the execution that followed.

Growth came through persistence, transparency, and a commitment to getting things right. He didn’t just add more products—he carefully curated the catalog, working only with top-tier manufacturers like Excel Dryer, Dyson, World Dryer, Sloan, and Koala Kare. He didn’t hire a large team—he built a small, expert-driven one. And he didn’t outsource support—he made it personal, ensuring every call or email came with real answers from people who cared.

Eventually, ProDryers outgrew the basement, then outgrew the home. The business moved into warehouse space in Livonia, Michigan, where it still operates today. It has since expanded to four warehouse suites. With tens of thousands of customers across North America and a reputation for expert service and fast fulfillment, ProDryers has become more than a supplier—it’s become a trusted partner to contractors, facility managers, schools, government agencies, architects, and business owners nationwide.

Yet no matter how far we’ve come, we’ve never forgotten how it started.

We remember what it was like to build from scratch—to process each order by hand, to pack boxes in the middle of the night, to wonder when (or if) the breakthrough would come. That history is part of our DNA, and it’s what drives us to serve our customers with empathy, hustle, and a level of care that can’t be faked.

The ProDryers name stands for more than fast shipping and great products. It stands for a founder’s vision, a family’s sacrifice, and nearly two decades of delivering excellence the hard way—by earning every order, every customer, and every bit of trust we have today.

A Brand Built on Core Values

As we’ve grown, our commitment to what matters has never changed. This brand refresh gave us the opportunity to put our values into words:

We believe in trust—earning it, keeping it, and building it through transparency and dependability.

We believe in expertise—because your restroom equipment should be recommended by someone who actually understands it.

We believe in service—not the outsourced kind, but real human support from a team who cares.

We believe in reliability—our customers know that when we say it ships today, it ships today.

And we believe in quality—every product we sell is carefully selected for performance, durability, and long-term value. We don’t offer second-tier options or gimmicks—only the best commercial-grade products from brands we trust and use ourselves.

Our values are reflected in everything we do, from how we choose our manufacturers to how we answer every phone call and email.

Why We Revisited Our Brand Message

While we’ve grown steadily for nearly two decades, we realized that our old messaging wasn’t fully capturing what makes ProDryers special. Our product quality, industry knowledge, and fast shipping have earned us loyalty, but the way we communicated those strengths needed to evolve.

This brand refresh is our way of ensuring that every touchpoint—from our homepage to our customer service conversations—clearly reflects who we are, what we believe in, and how we help.

We didn’t change our appearance. We didn’t need to. We focused on aligning our words with our actions, making sure every customer understands the value we’ve always delivered.

Who We Serve—and How We Help

Our customers span nearly every industry that depends on reliable, high-performance restroom systems. That includes facility managers, contractors, plumbers, architects, business owners, school administrators, healthcare professionals, government buyers, and more.

We understand the needs of these industries because we’ve served them all—often on tight timelines, strict budgets, or in highly regulated environments. Whether it’s ADA compliance, LEED certifications, or meeting NSF standards, our team brings real product knowledge and practical insight to every interaction.

When you work with ProDryers, you get more than a supplier. You get a responsive partner who understands your priorities and has the tools to support them.

A Unified Message Across Every Platform

Taking the ProDryers Voice Beyond the Website

As we refined our brand strategy, one of the most important decisions we made was to ensure our message wasn’t limited to just our website or product catalog. Today’s customers engage with brands in many ways—through searches, social feeds, videos, and real-time content. That’s why we’re actively growing our presence across key social media platforms, bringing the ProDryers voice and values into more places where our customers are already spending their time.

We’re not just showing up on social—we’re showing up with purpose. Whether someone finds us through a product spotlight on LinkedIn, a quick tutorial on YouTube, or a behind-the-scenes moment on Instagram or TikTok, they should walk away with a clear understanding of who we are and what we offer: trust, service, expertise, and the highest-quality restroom solutions in the industry.

Social Media with Substance

We’re not here to post for the sake of being seen. Our goal is to make every interaction valuable. That means sharing helpful content, answering common questions, highlighting product features, offering professional insights, and sometimes just showing the human side of our brand.

We want our customers to engage with us, ask questions, and get real answers. We want our partners and suppliers to see how seriously we take our mission. And we want facility professionals and contractors to feel like they’re not just buying from a website—they’re joining a community that gets it.

You can now follow us on Instagram, LinkedIn, TikTok, Pinterest, and YouTube. Across each of these platforms, we’re sharing content that reflects our core values and our expertise—from product education to fast answers and real stories from our customers and team.

One Voice, Everywhere

Consistency matters. Whether a customer clicks on an Instagram story or visits our homepage, the message should be the same: ProDryers is here to help you build cleaner, smarter restrooms with top products, fast support, and real industry expertise. We want our digital presence to feel just as trustworthy and helpful as a phone call with one of our team members.

This next phase of growth isn’t just about expanding reach—it’s about expanding connection. Social media gives us a chance to engage in meaningful ways, listen to our audience, and share the insights and knowledge we’ve gained over nearly two decades of service.

So wherever you find us—on your feed, in your inbox, or on your job site—you’ll know exactly what ProDryers stands for.

Looking Ahead

As we move into the next chapter of our journey, we’re doing so with clarity, confidence, and a deep respect for the road that got us here. But we also understand that the future is always shifting. New technologies will emerge. Customer needs will evolve. The expectations around hygiene, sustainability, and user experience will continue to grow—especially in public and commercial spaces.

We don’t know exactly what the future holds, and we’re okay with that. What we do know is this: our mission and our values give us the foundation we need to grow with purpose, not just speed. As the market changes, we will continue to listen to our customers, adapt our offerings, and expand our knowledge. We’ll continue to strengthen our partnerships with leading manufacturers and stay ahead of emerging trends in restroom design, facility management, and public health.

We’re not chasing the next big thing just to stay busy—we’re building for long-term value. That means staying focused on what matters: providing the best commercial restroom products, delivering fast and friendly service, and being the most reliable and knowledgeable resource in the industry.

ProDryers will always be a company that evolves with integrity, serves with intention, and grows alongside its customers. Wherever the future leads, you can count on us to meet it with the same trust, expertise, and care that brought us here.

Final Word

If you’ve worked with us before, you’ll feel right at home. If you’re just discovering us now, we invite you to experience what makes ProDryers different.

Whether you’re sourcing commercial hand dryers, plumbing fixtures, baby changing stations, or complete restroom accessory packages, we’re here to help you get the job done—quickly, correctly, and with confidence.

ProDryers: Powering Cleaner, Smarter Restrooms – The trusted hand dryer and restroom supplier with top products, service, and expertise.